Brand Audit across all PitchBook products

Leadership

The team worked on the brand refresh alongside regular production schedules. I ensured the team was not only visually directed but also had the ability to juggle projects. Additionally as the design leadership on the team, I worked with all stakeholders cross-team and cross-departmentally to direct the project to the success it became.

Visual Identity

After months of explorations between design teams, a visual identity that suits the future of the PitchBook brand was created. The Editorial design team focused on using the brand to highlight the data and key insights while also ensuring design principles were met.